How we Met:
Following the huge success of our July event in the iconic ‘Selfridges Hotel’ Selfridges & Co invited The Lost Lectures to partner with them to deliver their key marketing campaign for Jan-Feb 2014 ‘Festival of Imagination’ – which aimed to celebrate the power of imagination and position Selfridges as champions of imaginative thinking.
What we Did:
The Lost Lectures curated a diverse six week series of events around ‘Imagination’ in a unique purpose built space called the ‘Imaginarium’ designed by legendary architect Rem Koolhaas.
The Lost Lectures were commissioned to design and create a Selfridges window as part of the campaign . Our winning entry ‘A Place to Think’ appeared on Oxford Street for 2 months over this period.
Why it Worked:
The event series sold out within several hours of launch (an unprecedented achievement amoungst the campaign partners) enabling Selfridges to connect with a new community of thought leaders and early adopters in the London area. The campaign generated extensive press in design publications (Wallpaper, Elle UK), generated very positive social media feedback, while the window was seen by over 2M shoppers over this time.