Immersive Product Launch - Coloplast LUJA

Lost Lectures was appointed as lead creative agency to launch Coloplast LUJA in the UK, a breakthrough in continence care. We created a multi-zone immersive experience that brought LUJA’s micro-hole technology to life through bold storytelling, sensory design and spatial theatre.

150 healthcare professionals were guided through a choreographed journey featuring holograms, kinetic artworks, and large-scale projections across patient, lab and product zones, with dedicated reflective areas designed to deepen emotional engagement and human connection.

‘The best launch I’ve been to, I wouldn’t change a thing’

SVP Coloplast Global.

For the patient area, we designed an intimate projection wall where three individuals shared deeply personal stories of living with catheterisation. Their stories, delivered via a video wall and three-channel headphone system created an impactful experience that allowed delegates to connect emotionally in a shared moment of empathy and reflection.

We welcomed the Coloplast lab team from Copenhagen who showcased glass bladder demo and sediment demos, showing complete emptying.

We created a miniature museum and presented a hologram of Mr. Goddard, a leading urologist who spoke about the history of catheterisation.

The centrepiece of the experience was a kinetic artwork, while the soundscape was an Ai generated infinite composition that used recordings from inside LUJA as water passed through it.

The results spoke for themselves; the event led to 600+ patients being enrolled in the product evaluation and over 1000 new patients using the new technology within it’s first quarter of launch.